Once Upon A Time: Esther Lin Project

The prospects of attending a special event or occasion never fail to excite us, girls. These are the nights worth dreaming for- of careful planning and envisioning the perfect ensemble, head to toe. These are our chances to star in our fairy tales. On these nights, we dress to kill. Paint this picture in your head, one we are all too familiar with: as you step out of the horse carriage, your dress clings rightfully, its train trailing behind so obediently, making its way through the entranced crowd.







Setting out with that same dream tucked in her heart, Esther Lin proclaims her passion to make our fairy tale nights come true. Now available for you...

One of my latest projects, Esther Lin, a branding of young talented Indonesian fashion designer. Esther Lin is commited to providing the right style with an elegant taste of couture collection. The logo are designed to give an endless look with a bit of sweet touch yet simple and elegant. The script font is specially designed to represent the creative stroke of the designer. A monochrome color used for the logo is pastel grey to give the timeless and classic atmospheric of quality.